Understand the gears that drive the IPR: IPR figures in 2025
- Nuno Margalha
- 4 hours ago
- 11 min read
The IPR rarely stops, regardless of the circumstances. Even so, at this time of year we dedicate a moment to reflection and critically analyze our contribution to watchmaking. We rigorously examine the statistics, listen to those who support us, question our trajectory, and seek to understand more precisely the impact we generate. This exercise results in a more robust, realistic plan that guides the work of the following year.
2025 was undoubtedly the most productive year for IPR. The work we accomplished this year is colossal for an organization like IPR in Portugal. Without a doubt, we were the organization that contributed the most to Portuguese watchmaking in 2025.
The IPR's contribution to the Portuguese watchmaking industry in 2025.
First Portuguese wristwatch:Lestugas.pt
Tempo Futuro - 1st independent Portuguese watch fair
Past Time - 2 editions: 800 visitors
Collaboration on 2 articles: Front page of the newspaper Público ; Front page of the magazine Expresso.
3 WHEELS - full video :Kari Voutilainen |Miguel Lino |Master Americo
Hundreds of restorations and repairs of mechanical watches.
Training provided to more than 100 students. between collectors and watchmaking professionals
Open 6 courses From watchmaker to
5 stars on Google : Leave a review
IPR Bulletin: 52 messages Opened in 74,809 email inboxes | 2,000 active subscribers
Presentation of the book by Silvio Pereira - History and evolution of watchmaking: a collection of articles previously published on the IPR blog.
Figures from the IPR website for 2025
The year the DPI became a national benchmark
The year 2025 marked a decisive transformation in the digital presence of the Portuguese Institute of Watchmaking (IPR). For the first time, we present a complete and quantified view of the impact of the IPR website on the Portuguese internet, and the figures confirm an undeniable fact: the IPR has consolidated a real, growing, and engaged audience , far exceeding that typically found in technical and cultural institutions of the same profile.
25,016 unique visitors: a relevant audience at a national level
The IPR website received 25,016 unique visitors during the analyzed period. This value is equivalent to:
more than doubling the annual capacity of the largest Portuguese cultural auditoriums;
far exceed the annual audience of virtually all watchmaking institutions in Portugal;
to demonstrate that, in fact, there is a growing interest in the culture of time , catalyzed by the work of the IPR.
31,649 sessions — People who don't arrive, return
The total of 31,649 sessions reveals a fundamental pattern: those who go to the IPR return.
The difference between unique visitors and sessions demonstrates that thousands of users returned multiple times throughout the year to explore courses, follow news, read articles, attend events, and register. This repeat visit reinforces community loyalty and demonstrates an active relationship with the site, not just a casual, unintentional visit.
Most popular pages: The public wants to learn and participate
Reports on traffic to specific pages show a clear pattern: interest in watchmaking training has reached an unprecedented level in Portugal.
Key features include:
• Homepage: 5230 visits and 2938 sessions
A large volume within a cultural and technical context, revealing a continuous demand.
• Grossa Watchmaking – Practical — 1,234 sessions and 1,087 unique visitors
An advanced, high-impact route, confirmed by prolonged browsing with an average time exceeding two minutes . Below is an example of two search terms that generated visits to the IPR website.
• "Tailors of Time" — values exceeding 1,000 visits
One of the most visited pages of the year, a sign of the demand for structured training.
• "Training" — 873 sessions and 691 unique visitors
This page serves as a gateway to the entire IPR training ecosystem.
Average time spent on pages: an indicator of quality
The time spent on the most important pages shows remarkable values, with two minutes and twenty-seven seconds on the Bruta Watchmaking page, two minutes and fifty-seven seconds on the Porto course page, almost one minute on the Training page, and more than forty-five seconds on the homepage. In professional digital analytics, any page with a time spent on more than forty-five seconds indicates relevant content and a highly engaged audience. In the case of IPR, the time recorded on the training pages approaches or exceeds two minutes, demonstrating a continuous demand for watchmaking training, a demand that is effectively addressed by the IPR website.
Traffic evolution throughout the year: constant and uninterrupted flow
Reports show that session volume remained stable and was growing, with no abrupt drops in interest, peak activity periods coinciding with courses, events, and publications, and organic, free traffic maintaining the majority of visits. This behavior confirms the project's sustainability, as the public seeks out the IPR on its own initiative, month after month.
IPR closed the year with results that are unusual in the Portuguese cultural and technical landscape:
25,016 unique visitors
31,649 sessions
Educational websites are among the most visited.
Reading times above the national average
Sustained growth without setbacks.
These figures demonstrate that the Portuguese Institute of Clockmaking's website became, in 2025, a national benchmark , both for those seeking training and for those wishing to understand the history and technique of timekeeping.
The interest is real, ongoing, and widespread. Below, we analyze IPR's leadership in search engines, the size of its community, and its commercial value for brands and their partners.
The power of intellectual property at Google: national leadership in watchmaking searches
While website traffic reveals direct public interest, Google Search reports show something even more compelling: the Portuguese Watch Institute (IPR) dominates watch-related searches in Portugal . Search engines act as a reliable indicator of an institution's relevance, and the analyzed data places the Portuguese Watch Institute at a level of authority unmatched by any other national entity in the sector.
Between November and December 2025, official reports recorded:
64,961 impressions: the highest national visibility in watchmaking
Google displayed IPR's pages 64,961 times in a single month. This figure demonstrates that IPR consistently appears in searches related to education, history, technology, Portuguese brands, and general concepts related to time. It also indicates that the website's content is considered highly relevant by the algorithm. In terms of digital presence, IPR already surpasses all other national watch brands, watch magazines, and workshops in the sector. This level of visibility is characteristic of established projects with recognized authority and national reach across broad cultural contexts.
2062 clicks: people searching for intellectual property rights without advertising
Google data indicates 2,062 direct clicks to the website over the past year. No ads. No paid campaigns. No artificial mechanisms.
The community finds the DPIs because they look for them.
This proves:
Actively seeking courses and events .
interest in technical pages and articles,
growing confidence in the IPR brand as a source of knowledge,
Continuous organic impact.
Daily CTR of 2.4% to 3.3%: rates higher than the national average
The daily click-through rate (CTR) ranged between 2.4% and 3.3%, values considered very positive in the context of Portuguese SEO, especially because IPR does not use sensationalist titles or resort to clickbait , and presents pages with a clear purpose, focused on training, events, and technical content. A consistent CTR indicates that:
People recognize that intellectual property is a credible outcome and click on it.
IPR ranks 1st in the most important surveys of the Portuguese watchmaking industry.
And not just once: he masters several structuring expressions.
Keywords where DPI is the absolute leader (Position No. 1)
According to the google_search_table_api_query report, IPR appears first in crucial searches:
“watchmakers” — CTR 80.6%
The vast majority of people who search for the term click on IPR.
"Watchmaking" — CTR 89.3%
Almost 9 out of 10 clicks.
“Portuguese watches” — CTR 37.2%
A broad keyword with high competition; IPR leads.
Portuguese watch brands: CTR 34.2%
The IPR is above the national averages.
“Guilloché Portugal” – position 1
Confirmed by the technical authority of the Institute.
General research that addresses the culture of time.
Titled " the shortest day of the year" , with 1,697 impressions .
These rankings show something that cannot be forced with advertising: Google recognizes IPR as the main source of information on watchmaking in Portugal.
Keywords for high-demand training
Even in areas with little research in Portugal, the IPR shows good results:
Watchmaking course: 576 impressions, 296 clicks and a CTR of 51.4%.
Watchmaking course — 230 clicks
"Watchmaking Course" 122 impressions
These figures confirm a stable interest and a real demand for specialized training.
Google's data shows a solid and unbiased pattern:
64,961 impressions: greater national visibility
2062 clicks: consistent organic search
High CTR: highly relevant content
Average ranking between 6th and 7th place, with multiple keywords in position 1.
Absolute dominance in the most important horological research.
Currently, no other Portuguese watchmaking institution, brand, or entity presents comparable digital visibility data . DPI is not only found on Google; it is a highly sought-after resource. And this search is continuous, growing, and highly qualified.
Real interactions: the audience not only sees, but acts
Users actively click on the registration, contact, and participation buttons.
This validates that interest is not passive; there is intention, there is demand, and there is action.
Typical visitor behavior, as documented in RSVP reports (for free events with ticket reservations), involves browsing through multiple pages of the same training courses, returning to the homepage, clicking the registration button, and confirming their enrollment. This cycle was consistently repeated throughout the year.
The blog and the articles
Technical, cultural, and historical articles maintain a steady flow of readers.
The pages dedicated to articles on time, the history of watchmaking, technical notes, bilingual content in Portuguese, Spanish and English, and IPR texts related to scientific culture receive hundreds of independent visits, demonstrating that IPR has already established itself as an editorial reference, in addition to its academic role.
Extended stays
The long lengths of stay recorded are a clear indicator of qualified interest.
The reports presented by Google show two minutes and twenty-seven seconds for advanced courses, two minutes and fifty-seven seconds for specific training, values higher than one minute for technical or cultural pages, and between forty-five and sixty seconds for the home page.
In professional digital analytics, any time over one minute indicates in-depth reading, while times over two minutes indicate an intention to subscribe.
This behavior confirms that the IPR's audience is not casual, but rather dedicated.
Direct and repeat traffic: a loyal community
Annual data shows that a significant portion of visits are made up of users who return multiple times, repeatedly consult pages on the same topic, and follow the site for several months.
This level of loyalty is uncommon on technical platforms and is a clear sign of growing trust. The combined analysis of traffic, RSVPs, clicks, and time spent reveals an unequivocal reality: IPR brings together the largest active watchmaking community in Portugal.
The training programs attract thousands of visitors each year, the events attract hundreds of interested people, and readers seek both technical and cultural knowledge.
The interaction is continuous and of high quality.
It's not just about visits, it's about real participation. It's not just about numbers, it's about people who find in the IPR a space where watchmaking comes alive.
The public of intellectual property rights
Profile, behaviors and real intentions
Understanding IPR's audience is fundamental to understanding the Institute's reach and impact. The reports analyzed show that those who visit the website do so for a reason:
Search for technical knowledge, training, events and editorial content related to watchmaking.
A qualified audience interested in training.
The most evident cross-cutting finding in the reports is the following:
The DPI audience seeks to learn.
The pages with the highest retention and number of sessions correspond precisely to the pages for courses, training events, educational programs, and descriptions of training modules and programs. The data confirms this pattern. The "Hard Watchmaking - Practical" page registered 1,234 sessions, 1,087 unique visitors, and an average reading time of two minutes and twenty-seven seconds. The Porto Watchmaking Course registered 695 sessions, with an average reading time of two minutes and fifty-seven seconds. The General Training page registered a total of 873 sessions and 691 unique visitors.
This pattern reveals that the average IPR user compares training courses, carefully reads the technical content, considers enrollment, and returns more than once before making a decision.
Attentive readers: average times far exceeding the national average
The average time spent on a website is one of the most reliable indicators of the quality of a digital audience. On Portuguese cultural websites, typical values range between twenty and forty seconds. In the case of IPR, several course pages exceed two minutes, the homepage approaches one minute, technical and editorial pages remain consistently above one minute, and advanced courses reach values close to three minutes.
These times reveal an audience that reads, evaluates and decides, not just an occasional visitor.
Home pages
Entry Pages reports show that the IPR is found primarily through the home page, indicating direct searches, training pages, a clear sign of demand for courses, events pages, revealing interest in face-to-face activities, articles and publications, confirming the editorial value of the project, and pages in Spanish and English, demonstrating international demand.
This distribution confirms that the IPR receives three main visitor profiles:
For those who wish to begin or deepen their studies,
those who seek to participate in events and
For those seeking technical and cultural knowledge.
Returning visitors: how to build community loyalty
Public behavior: more than visits, action
Annual reports reveal a clear difference between unique visitors, total number of sessions, and traffic spikes associated with events. This data allows us to analyze not only volume, but above all, audience behavior.
In the case of IPR, direct interaction stands out unequivocally. The registration and contact buttons are constantly being activated, a rare behavior on cultural and educational websites, where browsing seldom translates into action. IPR shows a consistent progression from pages visited to extended reading, interaction, and the submission of registrations or attendance confirmations—a pattern typical of highly motivated audiences.
Editorial Content: Cultural and Technical Authority
Analysis of the demand for editorial content reinforces this positioning. Blog reports confirm that the most-read articles register hundreds of views, significant reading times, and traffic distributed throughout the year, attracting the interest of both Portuguese and international readers.
These data demonstrate that IPR exerts an influence beyond training, consolidating itself as a cultural, scientific and historical benchmark in the field of watchmaking.
Sustained growth and active participation
Traffic trends between December 2024 and December 2025, as well as between January and December 2025, reveal stable growth without sharp declines. Traffic spikes consistently coincide with job postings, the launch of new events, article publications, and course introductions.
This pattern confirms that the community grows in parallel with the IPR and actively responds to its initiatives.
Portugal's largest active watchmaking community
The combined analysis of traffic, clicks, RSVPs, and time spent on the site leads to an unequivocal conclusion:
IPR brings together the largest active watchmaking community in Portugal.
The reports show 25,016 unique visitors and 31,649 sessions, an unusual volume in a highly specialized sector. These figures are accompanied by clear indicators of quality, such as high average session times, often exceeding two minutes, course pages among the most visited, consistent interactions, and recurring visits throughout the year.
A qualified, informed, and decision-making public
IPR's audience is not random. It comprises collectors, students and future professionals, informed enthusiasts, conscious buyers, an international audience, and readers seeking comprehensive technical and cultural content.
This behavior reveals an audience with real decision-making and investment capacity, a very valuable asset for partners and sponsors.
Absolute leadership in search engines
Google data confirms that IPR dominates watchmaking-related searches in Portugal, with 64,961 monthly impressions, 2,062 organic clicks, and prominent positions in search results.
The Institute has established itself as a leading resource for those seeking Portuguese watches, national brands, watchmaking courses, guilloché in Portugal, and information related to training and technical expertise in the sector. No other Portuguese watchmaking organization offers comparable digital capabilities.
The commercial value of intellectual property rights for brands and partners
For the associated brands, this leadership means integrating into the context of the highest national authority in the field of watchmaking.
IPR presents itself as a privileged platform for watch brands, suppliers of tools, machinery and consumables, cultural entities, museums, schools, universities, scientific projects, publishing initiatives, fairs, events, component manufacturers, artisans and workshops.
Opportunities include course sponsorship, event branding , sponsored educational articles, visibility in newsletters , integration into training programs, technical demonstrations, presence at exclusive events, and direct connection with high-value audiences.
Real value, measured in trust and impact
For those who join the Portuguese Institute of Watchmaking, the return is not measured solely in numbers. It is measured in reputation, impact, trust, and direct connection with Portugal's most active, informed, and engaged watchmaking community.
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