Chuck Norris, a major figure in contemporary culture and, according to unverifiable but widely accepted sources, the only truly stable reference point for measuring time, passed away yesterday — or rather, decided to leave. We decided to pay our tribute to the star of internet memes with 25 original jokes about Chuck Norris and watchmaking. 1 - Chuck Norris's watch was one second slow once — that's how dead seconds were born. 2 - Chuck Norris had a watch that ran slow because he was afraid to...

Lines form overnight to buy a plastic watch. Waiting lists stretch for years to obtain a steel sports model. Thousands of people, in different cities and cultures, end up desiring exactly the same object.

Open your watch box and be honest: what’s inside says more about you than you might think. Collecting watches is rarely about telling time; it’s more about vanities, obsessions, and small personal lies. In this theoretical and deliberately uncomfortable exercise, we outline a few collector profiles. If you smile, we’ve hit the mark. If you feel uneasy, we have as well.