British Watchmakers Day 2027 has a date: 6 March, in London

British Watchmakers Day, the annual British watchmaking show in London. Photograph: WatchPro

British Watchmakers Day will take place on 6 March 2027 at Lindley Hall, London, its organiser has confirmed, according to WatchPro.

This will be the fourth year of the one-day show, launched in 2024 by the Alliance of British Watch and Clock Makers, which brings together around 50 British brands, including Bremont, Christopher Ward, Farer, Great British Watch Company, Roger W. Smith, Rotary, Smiths and Swan & Edgar.

Queue of visitors outside British Watchmakers Day. Photograph: WatchPro

Several exhibitors are preparing limited editions that are usually sold only on the day. The line-up will be revealed at the end of January, when general ticket sales also open; members of the show's club can already buy theirs. According to WatchPro, tickets sell out months in advance and visitors queue outside to secure the special editions.

The Alliance was set up four years before the first show by master watchmaker Roger W. Smith, Christopher Ward co-founder Mike France and strategist Alistair Audsley, to promote British watchmaking and invest in skills, jobs and supply chains. A survey by the organisation published in 2025 identified more than 140 British watch and clock companies, with about 1,600 employees and revenue of £206 million in the year to April 2024, up 65% on the £125 million of 2021. Two-thirds of those companies have been founded since 2015.

Find out more on the organisation's website.