Christopher Ward expects to reach $100 million in sales this financial year

Dial of the C1 Bel Canto Classic, one of Christopher Ward's models. © Christopher Ward

Christopher Ward expects to close the financial year ending in March 2027 with sales of $100 million, about £75 million, according to WatchPro. Managing director Mike France has set the next targets at £100 million within two years and then £250 million.

The targets were given in an interview with Esquire magazine's About Time column. The British brand's most recent published accounts show sales growing by almost 50% in the year to March 2025.

The physical network now has seven spaces: the Maidenhead headquarters, a space at Everton's stadium in Liverpool, an appointment-only salon in Mayfair, London, and four in the United States, in Frisco (Texas), Falls Church (Virginia), SoHo in New York, and Chicago, opened in May. The ambition is to reach 30 in North America.

The pricing policy remains in place: watches should not cost more than three times their production cost. The next complication watch is planned for spring 2028; France says a piece of this kind would normally carry a five- or six-figure price.

Find out more on the brand's website.